Mobile be great. Even in 2011, market research

Mobile operating systems combine the features of a PC
operating system with other functions that are useful for mobile or transferrable
use; generally, most of the following are considered vital in modern mobile
systems; Touch screen, cellular phone, Bluetooth, Wi-Fi access, Wi-Fi, mobile
navigation with GPS (Global Positioning System), video and still cameras, voice
recognition, voice recorder, music player, communication near field and
infrared blaster. At the end of 2016, more than 430 million smartphones were
sold, of which 81.7 percent were Android, 17.9 percent iOS, 0.3 percent Windows
10 Mobile and the other operating systems 0.4 percent as shown in Fig 1.

Figure 1.1 Smartphone OS market share

Microsoft declared
its first release of Windows Phone at Mobile World Congress 2010, when Android
was already launched. The Windows Phone was visually resounding and critically commended,
and some thought it might be great. Even in 2011, market research firm IDC projected
that Microsoft’s phone will surpass the iPhone by 2015. That was not the circumstance,
according to Gartner Windows Phone 2013 grasped a market share of 3 percent.
The following year, as market share decayed, Microsoft acquired Nokia for $ 7.2
billion in a recent distressed bid to rescue Microsoft’s smartphone business
with a unified hardware and software business model like that of Apple. But it
was too late as all Windows Phone advances. At Recode’s code conference, earlier
Microsoft CEO Steve Ballmer said he regretted that the company was “too
slow to recognize the need for new capabilities, especially in hardware”.

However, we as a team at Microsoft decided to come up with
innovative and unique ideas to bring up the windows mobile OS. This report shows
many aspects to revive the dying OS in the world of great smartphone systems
like Android and Apple.

1.     Problem
Identification

It is almost catastrophic how Microsoft was completely
ignored by the iPhone with a lead of numerous years in the mobile market. It is
easy to overlook that Microsoft already in 2000 personified Windows Mobile in
PDAs and smartphones. Nonetheless more puzzling, even after Apple presented the
world where the smartphone market went, Microsoft CEO Steve Ballmer naively
laughed at the impression that the iPhone could pose a strategic threat.

When Microsoft reconciled a few years later, it was too delayed.
When Windows Phone was launched in late 2010, the smartphone marketplace was
already a two-horse race, with Apple’s iOS and Google’s Android at the top.
Despite a slow and steady improvement in the Windows Phone operating system
over the years, consumers yawned collectively and sometimes laughed at
Microsoft’s noble but ultimately unsuccessful efforts to find a solution.
Significant market share of iOS and Android.