In of heavier makeup became a hype. To

In the 20th century women were
able to see makeup as a form of femininity. In the early 20th
century, ‘less is more’ was a popular trend. A paler look was pursued. Lemon
juice was either consumed or applied as a facial tonic. As the era went on, the
use of heavier makeup became a hype. To have a tan suggested that a lady was
lower class so woman of the ‘better’ class would stay shaded for most of the
time. By the 1910’s, cosmetics were widely ideentified from brands like
Maxfactor. In the 1920’s they would spend their time using scarlet coloured,
metal based lip liners to achieve the flawless cupids bow. By the 1930’s,
makeup looks became more lustrous. It was all about the ‘Hollywood’ look,
pencilled eyebrows, cream shadows and a red lip. The 1940’s was all about
redder, bold lipsticks and arched eyebrows. The 1950’s was the golden era for
makeup. This decade was extremely glamourous and it was all about applying a skin
coloured foundation and having natural, neatly shaped eyebrows. Rouges were
less emphasized and lips were pink. Going from the 1950’s to the 1960’s meant
losing the tasteful eyes and introducing dark, wire eyebrows and heavy eye
makeup. Having a perfect pout was very important. In the 1960’s Twiggy made the
“mod” look main stream. In the 60’s it was all about highlighting the eyes. The
retro flapper look became trendy with the use of false lashes on the top and
bottom lashes. Pale matte lipstick inclined. 1970s, many women were influenced by feminism and
decided to go without cosmetics as they believed it was excessively sexualizing
them. It later introduced woman to wear
trousers and business attire. By the time
the 80’s come round, it was all about bright, bold colours for both men and
woman. The 90’s was about glossy, neutral shades. Subtle nude lip colours were
more wearable. Metallic eye shadows were being worn. Men were known to be
wearing eyeliner and it was a growing trend. Throughout the
different eras, hairstyles changed drastically. In 1907 the first synthetic
hair dye was created by Eugene Schueller, the founder of L’Oreal which became
increasing popular throughout years. From pompadour hairstyles to the flapper look, where the hair
was in a short, French bob. Then there was the 60’s ‘beehive’ half up, half
down style. By the 80’s perms became popular. And by the 90’s it was all about
pixie cuts. Men’s hair changed from being slicked back and moustaches to clean
shaven to a 50’s dapper haircut with bouffant at the front. Comb backed sides
and lots of volume soon became a massive trend in the 60’s. By the 70’s many
men grew their hair out, inspired by the hippie era. Hair gels were favoured,
along with the hairdryers, hair straighteners and perm machines. Hair perming
was introduced in 1905 as another method of curling hair. Cosmetics and hair
products could be bought within department stores. Fashion in this century
changed drastically going from haute couture with designers such as Christian
Dior, Chanel, Dolce & Gabanna. It then changed to oriental to the flapper
look and then there was the boyish figure and then poodle skirts, the teddy boy
look, pvc clothing, miniskirts, jeans, hotpants, mod look, hippie look, disco,
doc martin boots, retro and platform shoes. Over the years multiple different
fashion deisgners and clothes became available in stores. Clothes were made
from all different kinds of materials such as leather, cotton, denim, pvc
plastic and tweed. As time went on there wasn’t
drastic differences between the affluent and poor. This was because makeup and
hair products were easily available and more affordable. Clothing wise, there
was the big fashion houses and other clothing stores would replicate the
fashions of the seasons. Royalty still played a big part in certain trends. In
Britain prince Edward popularised new styles and soon became a fashion icon. Styles, designs and materials from different cultures
became more accessible to designers. The first and
second war had an impact of fashions. Because
the time of the war, Hollywood, films, and fashion icons became had major
impact on trends. Women decided to follow the
fashion trends of the time because it felt glamorous. Trends from the past such
as military jackets, studs, spikes and abstract patterns are still trending to
this day. The punk subculture,
centring on rock music, includes
a diverse fashion and a form of expression using visual art, dance, literature and film. There is a wide range of punk fashion,
in terms of clothing, including deliberately offensive T-shirts, leather
jackets, Doc Marten boots. Unlike previous
eras where the public were influenced by royals, people were being influenced
by different aspects such as Hollywood, actors, music and television.