Our task as an agency is to Launch an integrated marketing communication
campaign for the UK market and target millennials, while remaining true to the existent image
of F1. However, we have to keep in mind that F1 fans’ age range is wide and that
we shouldn’t exclude the other age group. We recommend positioning the
brand on several old and new media channels that are frequently used in the UK.
The goal of using these channels may be to target millennials, however, some of
these platforms may also have a wider reach to the public such as TV
advertising creating more awareness in all age groups.